Electric vehicle startup Ultraviolette has kicked off deliveries of its Limited Edition F77 electric motorcycles in Bangalore. The top-of-the-line variant of the Ultraviolette F77 was introduced in November of 2022, following which all 77 units were sold out in just two hours. The standard electric bike comes in two variants, the F77 Original and F77 Recon, and starts at ₹3.8 lahks (ex-showroom, Bangalore). Bookings for the bike are open at the company’s official website.
The company also opened its first-ever global experience center – The Ultraviolette Hangar – in Bengaluru. It spans over 10,000 sq. ft and will serve as the brand’s flagship retail touchpoint catering to customers with an immersive experience.
The experience center gets flight-simulator technology to let them experience the adrenaline rush while riding the F77. The place also has various other technologies such as interactive displays and virtual and augmented reality zones. This opens up a hyper-real immersive environment, further augmenting Ultraviolette’s innovations and design philosophy of the F77.
The Ultraviolette Hangar also has a dedicated space for its range of performance gear, accessories, and branded merchandise. There is also a cafe inside the Hangar for customers and visitors to engage. “Ultraviolette’s focus on futuristic design and innovation is reflected in our first flagship experience center – the Ultraviolette Hangar. The Hangar is a one-of-a-kind experiential center where everyone is invited to experience the future of design and electric vehicle technology,” said Narayan Subramanian, Co-founder, and CEO of the company.
The latest experience center is the first of 15 exclusive Ultraviolette Hangars that the company planned to set up across the major Indian cities through FY24. “The Ultraviolette Hangar showcases the uniqueness of Ultraviolette F77’s design elements and technological advancements,” said Niraj Rajmohan, Co-founder and CTO, of Ultraviolette.